Blondheim Art Original Oil Landscape Painting Palms

24x36 inches
oil on panel
gold frame
1900.00
Purchase at: www.lindablondheim.com



Painters Tip



Pricing your work


This is a topic of endless debate among artists. Here is my take on it.

There are several factors which should go into pricing. The first being brand name recognition. Never underestimate the importance of that. Brand name isn't about skill, it's about brand. You can be a highly skilled painter with no brand name and your work will not sell for the prices that Joe or Sally can command because they are well known. Their work may not even be close to a good as yours but they will command much higher prices.

Another factor is location of your market. If you are living in an urban sophisticated market then the chances of higher prices goes up. If you live in a rural farm community you will have to market outside of that area or paint subjects which appeal to rural people. This is of course a generalization but true much of the time.

Do you want to wholesale your work or retail it and wait for sales? I know a very high profile, local artist who consistently sells her work at low prices. I believe it is more important for her to sell in any way possible than to charge retail and wait for sales. Being the most popular local artist is very important to her, so she is willing to sell retail at wholesale prices. Unfortunately, this effects everyone else's prices in the local market. I'm not willing to do the same so I must go else where for most of my sales. The question comes up in this situation, How much are we responsible to other professional artists for artificially raising or deflating value of art for everyone in our own communities?

Remember that your art will sell for what the market will bear. No matter what price you put on your work, that price is useless if no one buys it.

Tomorrow I will give some ideas on pricing for emerging artists.....