Scipico Creek
Apalachicola Florida
12x16 inches
oil on panel
gold frame
800.00
Purchase HERE
Art Notes Blog HERE
Painters Tip
Paint out Sales
Don't rely on promoters to garner sales for you. You must be prepared in advance. Spend a few months promoting the event on your blogs, web sites, and sending press releases. Those include all radio stations,TV, and style magazines. Send some history of your painting adventures and make the PR personal and interesting. Try to get a mailing list together for the area location by looking at businesses in the area.
Write to the Chamber of Commerce and find out what businesses and industries are in the area. Try to get to the location a few time to paint there so you can develop friendships with potential buyers. Is there a local art gallery in the town? Go in an introduce yourself and tell them you will be included in the event. You may be asked to show work there after the event.
Send separate postcards or letters to anyone within 100 miles of the event from your own mailing list. Do everything possible to promote yourself and stand out in front of the pack. With upward of 40 artists for an event, you need to do something to make yourself stand out. Most of the other artists will not bother to go to this effort, so you will have an advantage.
If possible, hire a sales assistant for the event who will work on commission. A sales assistant can be where you can't. The assistant will be able to talk with people who are not familiar with your work. He/she will be able to meet many more people because he is free to move around meeting lots of people. Since an assistant is skilled at sales, he will be able to motivate people both during the actual painting time and more importantly at the opening.
Professional paint outs are fun but they are really about making money. if I just want to paint I can go out on my own. The Invitational paint outs are about sales and promotion. Do everything you can to help yourself.
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