Blondheim Art Original Paintings

Aucilla River
30x40 inches
oil on canvas
SOLD

See my paintings HERE

Art Notes Blog HERE


Painters Tip


Advertising a sale of your work.

If you are going to have a sale, it is important to make it easy for customers to purchase via web site or actual physical space. When you send out the PR about your sale, be sure to give out every bit of information you can so that customers don't have to email back and ask a lot of questions. Your prices should be directly under the paintings with a pay pal or shopping cart button, easy to make an instant purchase because impulse buying is always a factor with sales. Frankly, only artists are willing to go through any hassle at all. Regular buyers will not write with questions. They want to know exactly what they are getting without bothering to communicate much.

Be sure to be clear on whether the paintings are framed or unframed. Be sure to announce the dates for the sale and how long the paintings will be available online for purchase. Make sure that you give them the price ranges they should expect to see, such as 50.00 to 500.00 for paintings from 5x7-12x16. That tells them whether your sale is doable or not such a great sale.

Advertise your sale at least a week ahead of time so that the anticipation will build. Make a few flyers to put up around the community well in advance.

If you are having a sale, make it a real sale by slashing prices in half. If you only reduce by a small amount, it will mean nothing to buyers. They want to know that it really is a sale.

Offer to ship the paintings and gift wrap should be an option, particularly this time of year.

Once a year I have a super sale on Ebay where I start all of the paintings for 3.00 at auction with 2.00 for shipping. I sell everything from 5x7-8x10 inches that I list, averaging 85.00 per painting. Then I take the larger sale paintings to the local bookstore for my larger work sale, slashing those prices too. It is all older work or studies with very low prices but I make a good little sum.

Don't go halfway for a sale. Go all out and clean out your studio of older work which is no longer at your skill level.