Saturday, October 07, 2006
acrylic on panel
Selling Work Yourself
When you are called on to be your own promoter, you should be ready. Even if you only show at galleries and don't sell out of your studio, dealers recognize that artists who have social and conversational skills have an edge over artists who don't. Given a choice between two equally qualified artists, most dealers go with the one who comes off better in public and who is the most businesslike.
I like to keep a portfolio of work ready at all times and have my promotional materials ready to send out immediately. That means an updated resume, bio, and statement, along with business cards, image sheets and brochures. I can zip them off to dealers, museums or clients instantly via email with a link to my web site, or I can send them hard copies via fax or postal mail.
You never know when such opportunities will come up, so be ready.