Saturday, August 11, 2007
Blondheim Art Original Paintings
oil on panel
Art Notes Blog HERE
This is for my friends who wish to sell their paintings
I've learned something valuable over the years as an artist. People often buy the artist rather than the art. By that, I mean that people are fascinated by our lives as artists as they well should be. We have more fun than most people. We are able to travel, deal with museums, galleries and thousands of interesting people that the normal person would never meet. We see beautiful places on a regular basis, especially if we are landscape painters. We go to all of the wild and secret places that others pass by unknowingly. We live with exuberance and passion for our work, driven to it. This is no mundane office job we are doing.
Shouldn't we be promoting that part of our career to the fullest to our potential patrons? I cannot tell you how many artist web sites I see that have all of the usual links at the top, Bio, Galleries, Paintings, Contact, with thumbnail images, and almost no content other than images. These sites are incredibly boring. They give no hint at all about process, adventure or the passion an artist feels. When I visit an artist's web site, I want to know what they are thinking about, what they love, their funny stories, their attitude about teaching art or their process. Who influenced them? I want them to be a real and whole person.
Even if you want the standard web site, how about writing a blog and linking it to your web site? people want to know the artists they buy paintings from.