Blondheim Art Original Paintings

Ozello Marsh
12x16 inches
oil on panel
gold frame
800.00

Purchase HERE

Art Notes Blog HERE


Upcoming Event:

Rich Schleicher Realtor presents
"Art In The House"
With Artist Linda Blondheim
1629 NE 3rd Street
Ocala, Florida 34470
Saturday, October 27th, 2007
1-5 PM

Come tour this beautiful restored vintage home and enjoy art and refreshments.


Painters Tip


My friend and occasional student Rich Schleicher is a realtor in Marion County, Florida. He is a very creative person and came up with this idea to show houses and feature regional artists. We will do some staging of the art around the home and he will have refreshments. He is running a big ad for the event and of course we will both do a good amount of publicity in the area.

This is a wonderful way to expose your art to middle class and wealthy people who can afford to purchase high end homes. It is a win win situation for both the realtor and the artist. Hopefully the art will attract more people than a simple open house would draw in. I have no expectation of sales but many people in my market will tour the home and it is just a short afternoon of effort for me. No time or effort lost really since it is good marketing. Of course, I will have my promotional materials there along with about 30 paintings in various sizes.

We will be doing a post card mail out and putting some sort of coupon for a free coffee at a restaurant as a perk. We will also send out a nice press release to the local style magazines with images of the house and one of my paintings.

This sort of thing takes about a month to promote in order to bring in a good crowd.

A to do list for this sort of event:

Postal mail outs to Realtors,nature conservation groups, art and cultural groups, home builders, architects, business and Chamber of Commerce connections. Mail outs to all clients in the area.

Press release for all style magazines and newspapers in the county.

Paintings framed, priced and inventoried

display easels

staging props like rugs and potted plants for an empty home to dress it up a bit.

Snacks and beverages

business casual clothes

Artists should arrive at least one hour before the open house and plan to stay through the entire event.

One of the things I suggested we do is to pull in props from local furniture stores, the art supply store for easels, and palnt nurseries, putting their promotional materials our for people to take. Since it is only one afternoon, they may want to be included.

I'll bet there are many Realtors in your area who would jump at the chance to partner with you for open houses. I love this idea. I'll let you know how it turns out.