Sunday, July 15, 2007
Blondheim Art Original Paintings
Dunes at Ormond By The Sea
oil on panel
Yesterday an artist emailed me to ask a few questions about promotion. She was going to be in an event at a strip shopping center. She was invited to paint there and show some work with other artists.
This is a kind of situation where serious painting is not the order of the day. You will be there to be part of the entertainment. It is far more important to use this as a promotional opportunity than a painting opportunity. My advice is to pre-block in several paintings, so that you can quickly get to the meat of each painting. People want to be wowed and see a painting come to life. If you have something partly done, that can happen. It is also a nice learning tool for spectators. You will be able to show them various stages of a painting from start to completion. Spend a long time on each painting, so that it gets refined as the day goes on. The better it looks, the more impressed people will be.
Be sure to bring a small table and cloth to put your brochures out, business cards, image post cards, bookmarks, a guest book and several pens. Try to get people to give you their current email as well as their postal address. After the event is over, send a post card to each of the people who signed your guest book.
Prior to the event, do a mail out to your mailing list with a post card invitation. You can include a 10% off coupon or a coupon for a free reproduction, whatever works.
Send out a press release for the event 6 weeks in advance to all the area style magazines, an then 2 weeks in advance to print, radio and TV. Include a link to images and your contact info, along with the contact info for the promoter of the event. Add some human interest to the PR.
The important thing here is to use every advantage you can to promote yourself. Don't just show up and hope for sales. Make it happen.